SERVICES
Paid Media Advertising (PPC)
Google Ads is one of the most powerful tools to drive targeted traffic, generate high-quality leads, and maximise revenue. At Globally Sourced, we specialise in data-driven, performance-focused paid media campaigns that deliver real, measurable results.
Our team of Google Ads experts creates highly optimised campaigns across Search, Display, Shopping, and YouTube, ensuring your brand reaches the right audience at the right time. By leveraging advanced targeting, smart bidding strategies, and conversion rate optimisation, we help businesses lower cost-per-acquisition (CPA), increase return on ad spend (ROAS), and scale profitably.
Why Choose Our Google Ads Services?
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Targeted Campaigns – Reach customers actively searching for your products or services
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Optimised Ad Spend – Maximise every penny with AI-driven bidding & budget allocation
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Conversion-Focused Strategy – Generate quality leads & real sales, not just clicks
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Full-Funnel Approach – Covering Search, Display, Shopping, Video, & Retargeting
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Continuous Optimisation – Data-backed insights to refine campaigns & improve performance
Our Paid Media Process:
1
Campaign Planning
We begin by understanding your business objectives and target audience. Our team develops a tailored PPC strategy that aligns with your goals and budget, whether it's increasing brand awareness, generating leads, or driving sales our campaigns deliver results.
2
Keyword Research
We conduct thorough keyword research to identify the most relevant and high-performing keywords for your campaigns. By targeting the right keywords, we ensure your ads appear to users actively searching for products or services similar to yours.
3
Compelling Ad Copy Creation
Our team of creative copywriters craft compelling ad copy that grabs attention, entices clicks and drives conversions. We optimise ad text, headlines, & call-to-action buttons to maximise click-through rates (CTR) and campaign performance.
4
Landing Page Optimisation
We analyse and optimise your landing pages to ensure they align with your PPC campaigns. By enhancing the relevance, visual appeal and user experience, we increase the likelihood of conversions on your website.
5
Bid Management and Optimisation
Our experts continuously monitor and optimise your PPC bids to ensure you get the most out of your budget. By analysing performance metrics, adjusting bids and identifying opportunities, we strive to maximise your ad spend and drive cost-effective results.
6
Performance Tracking
& Reporting
We provide comprehensive reports on your PPC campaign's performance. From click-through rates and conversions to cost per acquisition (CPA) and return on ad spend (ROAS), we keep you informed about the progress and effectiveness of your campaigns.
WHAT OUR CLIENT'S SAY
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